Smart Circle DirecTV is a complex term to explain since the device is covering all the down sides of world that are generally continuously changing. To explain the true present picture with the Environment it’s necessary to go through the most up-to-date literature and study the current changes. This chapter is giving the concept about the today’s marketing and advertising and changes & challenges in the sub environmental forces.
The changing behavior with customers and proliferation of new marketing channels setups the new issues in the business world. In international market levels of competition it’s becoming harder and harder to take care of the life time relative with customers. Selling quality product and service in affordable price is not enough to gain the customer loyalty there are also many other dimensions of care. These all changes make profit secondary and change organizations to customer-focused organizations and born the brand new theories and approaches.
Today’s marketing has end up with the circle with 4P’s (Product, Price tag, Place and Promotion) and inside broader sense it is taking for an organizational function. The modified form of marketing is to provide greater value to customer and develop and gaze after a healthy relationship.
In accordance with the American Marketing Association today’s Marketing and advertising is:
“Marketing is an organizational function and a few processes for creating, communicating and delivering value to customers and for managing customer relationships within way that benefit the firm and its stakeholders. “(Keefe, 2004)
The Smart Circle DirecTV
The Smart Cir DirecTV comprises the intermediate and the macro environment. The intermediate environment contains those factors that happens to be semi-controllable through contracts and they will be categorized as suppliers, Distributors, facilitators and investors. For example in software industries several vendors, application sellers, temporary specialist staffs and subcontractors etc are component of intermediate environment. The macro environment offers those factors and forces which are generally uncontrollable. (Lee, 2005)
For any Smart Circle DirecTV strategic marketing planning to evaluate and investigate your threats, opportunities and for chance assessment usually organizations implemented the PESTLE analysis here PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental Elements. (These macro environmental forces are also shown in above figure). Mostly external auditor is utilized to audit the impact of these forces.
Some countries have an overabundance of relaxed and easy restrictions for import and move.
Countries history of safe relation and healthy business deals also have a positive impact in the future trades. Similarly if countries get better infrastructure for dealing polices and legislations in addition, it goes in the favor of the international traders. It allows you minimize the time and provide the secure dealings and especially newcomers feel at ease to trade in such environment. With all these reasons the new literature tells us regarding the twelve factors involvement inside international trading.
In 2005 in accordance with the Geri Clarke the HELPS FREDICT is a more complete framework for the international marketing environmental test.
H History F Finance
E Economic R Rules- International Trade
L Language E Natural environment
P Politics D Market
S Social I Infrastructure
Changes and Difficulties
In 1998 article in the Economist Magazine Sums that up nicely:
“Marketing has changed into a complex art. Technology and trade have increased the potential for global brands. The fragmentation with audiences and rising fees of television and print advertising are making other media attractive. And direct marketing along with the internet are rewriting the many marketing rules. “
55 years back, the television invention opens the new ways of the mass marketing with the visual demonstration many local brand and take the status with the world class brand. This technology changes the language with the advertising. In old age mostly people preferred to own things from market search and mainly radio transmitted about the market affairs and new coming products. Then TV gave the new confidence to its people and globally advertised the real market position. The visual demonstration also teach the people and guide them correctly and it also answered the question that why needed and want this certain product. Now World Wide Web is taking the position of the TV and Similarly the Digital TV and also the Smart mobile are writing the brand new rules of the marketing and advertising.
Today mobile and pager may be the basic need of people and every one is in range just caused by a small piece of technological know-how. Here telecommunication was playing a significant role. Now in the finish of 20th century, that emergence of internet and telecommunication introduce m-commerce. First mobile companies simply offer an updates information like climatic conditions reports, games online information, latest movies and songs information etc only to provide better services and also to satisfy customer. From that time the m-commerce became the component of our life and nobody feel this addition with the new business technique, today banks and other financial services are providing mobile commerce services this also tiny device is just about the source of market transactions. This was the small review of emergence of the technology.
The customer buying behavior and its quality perception is also changing and now he is demanding that rich added value product or service. The multinational companies together with chain store also produce a strong competition globally and it’s becoming trickier to retain a long term relation with existing customer.